Men in Black 3 to be Released in IMAX 3D
IMAX Corporation and Sony Pictures Entertainment announced that the action comedy Men in Black 3 will be released to IMAX theatres simultaneously with the film’s worldwide release on May 25, 2012. Directed by Barry Sonnenfeld, Men in Black 3 is the first in the franchise to be released in IMAX.
“Releasing a film in IMAX 3D signals an event release, and ‘Men in Black 3′ on Memorial Day weekend certainly qualifies in a big way. We couldn’t be more excited about how MIB 3 will look and sound in IMAX theatres,” said Rory Bruer, president of Worldwide Distribution for Sony Pictures Releasing.
“Will Smith, Tommy Lee Jones and Barry Sonnenfeld have made the ‘Men in Black’ franchise a fan favorite and we’re excited to feature the return of this iconic title in IMAX,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “‘Men in Black 3′ is another strong addition to our 2012 film slate and we’re looking forward to continuing to work with the talented team at Sony Pictures.”
The IMAX release of Men in Black 3 will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.